Agency Overview
CALL strives to be a visible and effective access point for persons needing health and human service programs, promoting consumer education and choice of options. CALL provides Comprehensive Information and Referral for Muskegon County as well as Specialized Senior Information and Assistance for Muskegon, Oceana, and Ottawa Counties. CALL is its own 501(c)(3) organization, housed at 1011 Second St. Muskegon, MI 49440 in the City of Muskegon. CALL-211 mail address is P.O. Box 1101, Muskegon, MI 49443. CALL-211 operates according to the Information and Referral standards established by the National Alliance for Information and Referral Systems (AIRS). CALL is Michigan AIRS endorsed, is in the process of seeking National AIRS accreditation, and is designated by the Michigan Public Service Commission as the 2-1-1 Call Center for Muskegon County. We are a proud partner of the United Way of the Lakeshore.

Our Vision
Effectively connecting people and services.

Our Mission
CALL's mission is to increase access to community services through effective and compassionate information and referral. Our program and our staff is committed to fulfilling this mission and to upholding the values that serve as the foundation for the way CALL operates.

These values include:
• Acknowledging and respecting the diversity of our callers
• Maintaining the highest degree of confidentiality
• Embracing the concept of self-determination and freedom of choice for consumers
• Empowering individuals to make their own informed choices
• Identifying and tracking community needs
• Advocating for new resources and services where current gaps exist

Resource Database
CALL also values the importance of data as the fundamental building block for making effective referrals. Information is a dynamic and fluid entity, and CALL is committed to maintaining a current, accurate, and comprehensive database. CALL employs a full-time Resource Specialist dedicated to the continuous collection and updating of more than 2,000 health and human service resources. This information is classified using the nationally endorsed AIRS Info Line Taxonomy of Human Services, the standard used across the state of Michigan and nationwide.